Insights
Practical guidance for nonprofit fundraising leaders.
Deep dives on capital campaigns, mid-level donor engagement, and legacy giving, drawn from decades of feasibility studies, quiet-phase asks, and public-phase calling programs.
14 min read
Capital Campaigns, Mid-Level Donor Engagement, and Legacy Giving: A Best Practices Guide
Feasibility studies, gift charts, donor upgrade paths, and legacy call scripts, the practical playbook nonprofits use to raise more at every donor level.
Read the article7 min read
Understanding Latino Philanthropy: Lessons for Nonprofit Fundraisers
Anthony Alonso on why 'Latinos don't give' is a myth, what the data actually says about Hispanic and Latino giving, and how to frame a case for support that resonates.
Read the article6 min read
The Ask Ladder: How to Structure a Major Gift Solicitation
How to build an ask ladder, plan a three-visit solicitation, and frame naming opportunities so major donors say yes.
Read the article6 min read
Planning a Capital Campaign: The Gift Chart and Quiet Phase
The gift chart math, feasibility study, board participation standard, and quiet-phase discipline behind a successful capital campaign.
Read the article6 min read
Growing Your Legacy Society: Why Aren't We Asking?
Who your best legacy giving prospects really are, the two-step call process that closes bequests, and why loyalty beats wealth every time.
Read the article5 min read
Seven Touchpoints: Building Donor Loyalty Between Asks
The low-cost touchpoints, from the 'five by ten' calling habit to digital voicemail drops, that build donor loyalty and quietly upgrade mid-level gifts.
Read the article4 min read
Key Steps for Soliciting Major Donors
Catapult's “four-right rule” for turning long-time supporters into major gift donors: the right person asking the right prospect for the right amount at the right time.
Read the article3 min read
How to Effectively Use the Phone Today
Anthony R. Alonso on why telefundraising is far from dead, and the two-step, personalized method that lifts gift sizes 25 to 30 percent.
Read the article6 min read
Multi-Channel Fundraising — Are You Missing the Mark?
Anthony Alonso on why digital fundraising alone can't upgrade donors or build a major gift pipeline, and the segmentation, storytelling, and calling strategy that can.
Read the articleReady to catapult your next campaign?
Tell us about your goal, timeline, and donor base. We’ll respond within one business day.