A dedicated Engagement Officer treats every qualifying donor like a portfolio assignment, building the relationship before the ask and reporting results daily.
Most organizations define mid-level donors as those giving roughly $1,000 to $10,000 a year, though the right range depends on your file. They give more than the average annual fund donor, often for years, but they aren't in anyone's portfolio. They get the same appeal as a $50 donor and rarely get a personal thank-you. That's the gap. These donors already show loyalty and affinity for your mission, and many of your future major and planned gifts are sitting in this group.
Your mid-level donors are your most under-cultivated asset, too valuable for a form letter and not yet assigned to a major gift officer. Catapult's Donor Engagement program closes that gap with an 8-stage, multi-channel methodology that simulates a face-to-face relationship at scale.
Every donor moves through a structured, relationship-first sequence designed to increase affinity before ever asking for the next gift.
Every engagement program is reinforced with modern touchpoints that keep pace with the donor's moment, not just the calendar.
Results From Our Programs
32%
Higher response rate from lapsed mid-level donors vs. the organization's benchmark
57%
Of donors reached qualified for additional stewardship
9%
Qualified for a major gift appointment
3
Segments: reactivate, renew and upgrade
We split the file into three groups. Lapsed $500 donors were invited back, $1,000 donors were invited to renew, and donors under $2,500 with more capacity were invited to upgrade. Each donor got a letter or email, then a thank-you call and a personal invitation into a recognition society. Lapsed donors responded 32% above benchmark, and 9% of those reached were ready for a major gift conversation.
Read the case study →Mid-level donors have already shown loyalty and affinity. What most of them haven't had is a personal conversation. A letter from leadership, a call that starts with thank you, and an ask matched to their history usually tell you more about a donor in ten minutes than a wealth screen will.
What Clients Say
“Catapult's fractional officers seamlessly amplified our staff capacity. We grew our total donor households, increased funds raised from our mid-level base, and strengthened our major gifts pipeline. True partners, not just a vendor.”
“Our ongoing chapter partnership with Catapult has yielded retained members, conference registrations, and even gifts to the AFP Foundation's Be the Cause campaign.
Their calling team serves as true ambassadors, well-versed in who AFP NJ members are and always ready to answer questions and provide assistance.
As a pro bono partner, they have consistently demonstrated the highest level of professionalism and have been exceptional partners throughout our relationship.”
“Catapult Fundraising Services was recommended to us by a nonprofit consultant who had conducted an audit of our development department, and it's been one of the best referrals we've received. From the start, Catapult was timely and thorough in putting together a proposal to implement fundraising campaigns for our program.
What sets them apart is how collaborative they are. They involved me directly in training their team, taking the time to understand Special Olympics Indiana's vision and our events. I was consistently impressed by their thoughtful questions and professionalism, and it meant a lot that two of their fundraisers had firsthand experience attending one of our largest sports competitions. That kind of genuine familiarity with our work is rare.
Catapult also conducts interviews that result in powerful story letters conveying the impact our organization has on the lives of the athletes, coaches, and families in the Special Olympics Indiana community. Every time, it's clear they consider it an honor to be part of telling those stories.
Having worked with two other vendors offering similar services, I can say without hesitation that Catapult is by far the best telefunding partner we've had.”
Free tool
Not sure whether to start with mid-level engagement or a legacy program? Our free report card grades both tracks from sixteen questions and tells you which one your file is pointing at.
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