Mid-Level Donor Engagement
Turn your best-kept fundraising secret — mid-level donors — into your next major gift pipeline.
A dedicated Engagement Officer treats every qualifying donor like a portfolio assignment, building the relationship before the ask and reporting results daily.
Built for the Donors Between Annual Fund and Major Gifts
Your mid-level donors are your most under-cultivated asset, too valuable for a form letter and not yet assigned to a major gift officer. Catapult's Donor Engagement program closes that gap with an 8-stage, multi-channel methodology that simulates a face-to-face relationship at scale.
- Donor identification using wealth screening and giving-pattern analysis
- Donor list review and portfolio deconfliction with your team
- Personalized letter of introduction from your leadership
- An Engagement Officer assigned like a major-gift portfolio manager
The 8-Stage Engagement Journey
Every donor moves through a structured, relationship-first sequence designed to increase affinity before ever asking for the next gift.
- 1. Donor identification & prioritization
- 2. Donor list review & approval
- 3. Letter of introduction from leadership
- 4. Area-of-impact conversation & qualification call
- 5. Pre-call introductory letter previewing the ask
- 6. Gift phase: the Engagement Officer cultivates and solicits
- 7. Fulfillment, recognition & daily reporting
- 8. Ongoing stewardship touchpoints (thank-you calls, special-occasion calls, digital voicemail, handwritten notes)
Digital Layer Included
Every engagement program is reinforced with modern touchpoints that keep pace with the donor's moment, not just the calendar.
- Instant post-call emails tailored to pledge vs. non-pledge outcomes
- Personalized text messaging for solicitation and stewardship
- Monthly pledge-fulfillment statements with direct payment links
- Digital voicemail outreach before and after the ask
- Up to 15 differentiated engagement attempts per donor, matched to local caller ID
What Clients Say
“Catapult's fractional officers seamlessly amplified our staff capacity. We grew our total donor households, increased funds raised from our mid-level base, and strengthened our major gifts pipeline. True partners, not just a vendor.”
Christine Ann Stevens
Former Sr. Director of Development, Houston Symphony
“Our ongoing chapter partnership with Catapult has yielded retained members, conference registrations, and even gifts to the AFP Foundation's Be the Cause campaign.
Their calling team serves as true ambassadors, well-versed in who AFP NJ members are and always ready to answer questions and provide assistance.
As a pro bono partner, they have consistently demonstrated the highest level of professionalism and have been exceptional partners throughout our relationship.”
Natalie R. Krauser
President, Association of Fundraising Professionals NJ Chapter
Related Reading
Mid-level donor engagement guidance.
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Why People Give: Trust, Connection, and the Moment to Act
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Giving USA 2026: Record Giving, the Great Wealth Transfer, and the Ask We Keep Avoiding
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Capital Campaigns, Mid-Level Donor Engagement, and Legacy Giving: A Best Practices Guide
Read the articleQuestions we answer in full
- How do you find and identify major gift prospects for your nonprofit?
- How do you build a major gifts program from scratch?
- How do you cultivate major donors before asking for a gift?
- How do you ask for a major gift?
- What's the difference between a major gift officer and a donor engagement program?
- How do you reactivate lapsed donors?
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