Retention is driven far more by the quality and speed of stewardship between gifts than by the ask itself. Catapult's programs are built around fast, genuine touchpoints: thank-you letters within 24-48 hours of contact in AF Connect, and up to 15 differentiated, non-repetitive outreach attempts per donor so no donor is contacted the same way twice in a row.
The Donor Engagement program adds structured stewardship touchpoints (thank-you calls, special-occasion calls, digital voicemail, handwritten notes) as a defined stage in the donor journey, not an afterthought, which is a meaningful driver of the up-to-100% increase in donor engagement Catapult has documented compared to mail-only outreach.
The consistent theme across every program: donors who feel genuinely thanked and known are dramatically more likely to give again, regardless of channel.
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