A major gifts program needs three things working together, not just a job description: a screened and prioritized prospect list, a structured cultivation sequence that builds the relationship before the ask, and a consistent stewardship cadence after the gift.
Catapult's Donor Engagement program is built as exactly that structure for the tier of donors between annual fund and true major gift status: an 8-stage journey running from identification and prioritization, through a leadership introduction letter and qualification call, to the gift phase, fulfillment and reporting, and ongoing stewardship touchpoints.
The result is meant to feed a true major gifts program a pipeline of already-warmed, qualified prospects, rather than asking a single major gift officer to both discover and cultivate donors from a cold list.