Major donor prospects are rarely a mystery hiding outside the donor file, they're usually already inside it, hiding in plain sight among small, consistent, long-tenured givers whose true capacity has never been assessed.
Catapult's approach starts with wealth screening and giving-pattern analysis across the existing donor file, looking specifically for donors with long giving tenure at modest levels, since consistent multi-year loyalty is often a stronger predictor of major gift readiness than a single large past gift.
That's the exact methodology behind Catapult's Donor Engagement program and Legacy Call program: both start by re-screening an organization's own donor file rather than assuming major donors must be found externally. In one documented case, a targeted engagement campaign among donors with a lifetime giving history under $350 generated 467 new gifts and a 72% increase in overall giving from that segment.
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