Annual Fund Calling
Every donor deserves a face-to-face-quality conversation — even on the phone.
AF Connect combines trained Engagement Officers, donor segmentation, and digital stewardship into one program designed to upgrade donors, re-engage lapsed givers, and acquire new ones.
AF Connect: High-End Annual Fund Calling
Catapult is the only firm that takes a step back and asks: what would we do if this were a face-to-face solicitation? We apply that standard to every call, treating each prospective donor as if they were a major gift prospect, because someday, many of them will be.
- Engagement Officers trained on-site to understand your mission and case
- State-of-the-art conferencing and call monitoring
- On-site visits to our calling center for your team's training
Keys to Achieving Success
Results come from preparation, not volume. Our process combines database precision with a donor-centered script and follow-through.
- Research, cleanup, and management of donor databases
- Segmentation by giving history and interest group
- Personalized pre- and post-call letters and emails
- Individualized ask amounts based on five-year giving history
- 3–15+ differentiated calling attempts to saturate the base
- Thank-you letters sent within 24–48 hours of contact
- Fulfillment services to maximize collection of pledged dollars
Digital Enhancements — Included
Every AF Connect program includes digital stewardship at no additional fee, layering modern touchpoints on top of the phone conversation.
- Text message solicitation, stewardship, and thank-yous
- Ringless voicemail for reminders and special announcements
- Email solicitations and thank-you sequences
- Social media strategy and retargeting
- Crowdfunding support
Ready to catapult your next campaign?
Tell us about your goal, timeline, and donor base. We’ll respond within one business day.