A sound fundraising strategy starts with an honest assessment of the current donor file and program mix, not a wishlist of goals. That means understanding, program by program, where the organization already has traction (annual fund, mid-level, planned giving, major gifts) and where the biggest untapped gap sits.
Catapult builds strategy around that gap analysis across four coordinated service lines: Capital Campaign Counsel for a defined major project, Mid-Level Donor Engagement to build the pipeline between annual fund and major gifts, Legacy & Planned Giving (Legacy Call) to close deferred gifts most campaigns leave on the table, and Annual Fund Calling (AF Connect) to keep the broader base engaged and upgrading year over year.
The strongest strategies run more than one of these in parallel rather than sequentially, since a healthy planned giving pipeline and a well-cultivated mid-level donor base directly strengthen the prospect pool for a future capital campaign.