A strong annual fund starts with database work most organizations underinvest in: research, cleanup, and proper segmentation by giving history and interest group, before a single call or letter goes out.
From there, Catapult's AF Connect approach applies the standard of a face-to-face solicitation to every donor conversation, training Engagement Officers on the organization's specific mission and case rather than a generic script, and setting individualized ask amounts from five-year giving history.
Consistent fulfillment closes the loop: thank-you letters within 24-48 hours, and dedicated fulfillment services to maximize collection of pledged dollars, since a pledge that's never collected doesn't help the annual fund total.
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