Annual giving grows through better segmentation, personalized ask amounts, and faster stewardship, not simply more solicitations. Catapult's AF Connect program segments donors by giving history and interest group, sets individualized ask amounts from five-year giving history, and applies 3 to 15+ differentiated calling attempts so no donor is contacted the same way twice.
Speed matters as much as personalization: thank-you letters go out within 24-48 hours of contact, and every AF Connect program includes digital stewardship (text, email, ringless voicemail, social) at no additional fee, layering modern touchpoints on top of the phone conversation rather than replacing it.
Results back the approach: an AF Connect program for Special Olympics of Indiana achieved an 85% pledge rate with lapsed donors, nearly double the 45% industry average, while lifting average gift size by 39%.
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