Why do donors stop giving?

Most lapses aren't a loss of belief in the mission, they're a stewardship failure: the donor never received a genuine, timely thank-you, was never asked again in a way that felt personal, or simply lost touch with the organization's impact between appeals.

That's why Catapult treats stewardship speed and personalization as core program design rather than an add-on: fast thank-yous, individualized ask amounts based on giving history, and multiple differentiated touchpoints across phone, text, email, and voicemail, so the organization stays present in a donor's life between asks, not just at solicitation time.