In a well-structured campaign, the large majority of dollars, often 80% or more, comes from a relatively small number of major gifts secured quietly before the public phase, not from broad-based public appeals.
A gift chart (or gift pyramid) makes that structure concrete: it lays out how many gifts are needed at each level, from a small handful of leadership gifts at the top down to a broader base of smaller gifts, to add up to the full campaign goal. Catapult builds this chart during Campaign Planning using the feasibility study's prospect data, then tracks actual solicitations against it throughout the Quiet Phase.
Catapult's Campaign Connect public phase then adds the remaining 10-20% of the goal by reaching the broader donor base directly, which also expands the donor pool for future campaigns rather than only closing the current one.