A capital campaign is a structured, time-bound fundraising effort to raise a specific dollar goal, typically for a building project, endowment, or major program, rather than ongoing operating support.
Catapult runs every capital campaign through five phases: a Feasibility Study to confirm the dollar goal, Campaign Planning to build the execution blueprint, a Quiet Phase to solicit major gifts from individuals, foundations, and corporations, Campaign Connect (the public or community phase) to reach the broader donor base by phone, and ongoing stewardship.
Unlike an annual fund, which repeats every year for unrestricted operating support, a capital campaign has a defined start, a defined dollar goal, and a defined end.