Committee recruitment starts during the feasibility study, when interviews with board members and top prospects surface the natural candidates for Campaign Chair, people the community already respects and who have (or will make) a leadership-level gift themselves.
During Campaign Planning, Catapult formally recruits and trains the full Campaign Committee and Steering Committee, prioritizing people who bring three things: credibility with top prospects, willingness to make their own leading gift, and willingness to personally ask others.
A committee recruited without that third quality, willingness to ask, is the single most common reason campaigns underperform their gift chart even with a strong case for support.