A feasibility study is the first phase of a Catapult capital campaign: a structured process of interviewing board members, staff, and top prospects to confirm (or rework) the campaign's dollar goal before it's announced, and to pressure-test the case for support.
It should be conducted by an outside consultant rather than internal staff, because major donors and board members are far more candid with a neutral third party about concerns, giving capacity, and honest feedback on leadership than they would be face-to-face with the executive director asking for the gift.
The output isn't just a yes/no on readiness. It's a confirmed (or adjusted) dollar goal, a draft case statement and budget, project prioritization, and the start of a Campaign Chair and Steering Committee recruitment list, all of which feed directly into Campaign Planning.
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