News & Events

upcoming presentations

The Toothpaste Chronicles - What Happens When You're Ethically Squeezed?

Pre-conference webinar by Paul A. Dunne, CFRE for the AFP New Jersey Chater's Conference on Philanthropy. 


12:00pm - 1:00pm EST

Learn More!

Pop Goes Development!


Presentation by Paul A. Dunne, CFRE  at the AFP Coastal Bend National Philanthropy Day Educational Conference 


12:00pm - 1:00pm CST

See the Line Up!

So You're Thinking of Planning a Capital Campaign? Essentials for Success!

Presentation by Diane M. Carlson for the Catapult webinar series. 

This webinar is approved for 1 CFRE credit!


11:00am - 11:45am PST

Register for this session

education RESOURCES

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Managing The Ask...What to Say When Making the Ask!


Whether you’re a seasoned fundraiser or new to the profession, we’ve all found ourselves in situations where we’re just not quite sure what to say during a donor solicitation.

Did I make the ask too soon?

Did I ask for too much? Too little?

How should I have phrased the ask?

How to handle when the donor says “No”

How should I have responded to their follow-up questions?


Diane answers all these questions during her 45-minute presentation and walks the audience through different scenarios that ALL development professional encounters at some point in their careers.

What our attendees thought: 

  • This was one of the most helpful webinars I have attended in the longest time. Thank you so much!

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WEBINAR: Establish, Grow or Reignite Planned Giving in Your Organization

Join Jeff Grandy, M.Ed for a 45-minute webinar dedicated to enhancing your planned giving efforts! Return to your organization equipped with the information needed to integrate planned giving strategies into the overall development structure. Explore how to create a pipeline of donor prospects, identify the stages of planned gift cultivation, and talk about typical timelines for securing planned gifts. Time will be dedicated to discussing marketing and communications plans. A planned giving timeline will be established, allowing attendees to return to their organizations with the necessary tools to ignite their planned giving efforts!

What attendees thought: 

  • Jeff did a great job. Thank you. 

  • Always love Jeff's insight. Knows his stuff and is very helpful!

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So You're Thinking of Planning a Capital Campaign? Essentials for Success!

Many organizations consider a Capital Campaign, but don’t know where to begin. This 45 minute webinar, presented by Diane M. Carlson, will discuss what to do and where to begin when planning for your Capital Campaign. 


This webinar will discuss the importance of a feasibility study, setting an appropriate Campaign dollar goal, building a gift chart, and determining a Campaign timeline that will work best for your institution.

What the attendees thought:

  • I thought Diane did an excellent job covering key points. Thank you!

  • Excellent information---well stated!

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Developing Impactful Case Statements


Paul A. Dunne, CFRE & Jeff Grandy, M.Ed discuss everything you need to know about writing the most effective case statement for your organization. 


This webinar outlines the key items to include in your case statement, discuss how to capture and incorporate compelling stories, and will provide you with direction to ensure this case statement plays a critical role in your organization's future success.

Attendees' response:

  • Great webinar! Very helpful! Thanks!

  • Thanks for your time and knowledge sharing!



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Debunking Telefundraising Myths & How to Effectively Use Phoning Today!

Presented by Anthony Alonso for the Association of Lutheran Development Executives, this webinar debunks current telefundraising myths and discusses how telephone outreach is still the most effective form of fundraising, after face-to-face visits.

This session looks at current statistics and trends in fundraising and how telefundraising can be incorporated to enhance your organization’s current efforts.

What the attendees thought:

  • So much critical information that's relevant in today's fundraising climate! Thank you!

  • Thank you for your time today. We oftentimes hear telefundraising is "dead" and it's CLEARLY not the case! Thanks for sharing your case study with us.

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WEBINAR: Key Pillars of Capacity Building that Will Impact Your Organization’s Success!

Join Paul A. Dunne, CFRE, Senior Vice President of Catapult Fundraising for this FREE, 45 minute-webinar that will discuss the key pillars of capacity building. Paul will discuss conducting donor assessments to learn what your donors really think about your organization, steps for database diagnosis & segmentation (including wealth screening), communications / marketing ideas and initiatives, and governance including board measurement, board recruitment, and managing board expectations. 

What attendees thought: 

  • This was a great and concise presentation of logical steps for nonprofits!

  • Great job!

  • You provided some amazing tips.

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Managing the Ask...Essential Steps When Soliciting Major Donors

For more than 30 years, Diane M. Carlson has been helping her clients ask for and receive millions of dollars in support for their organizations. In this, 60 minute webinar presented for the AFP KS, Topeka Chapter, Diane walks her audience through the process of managing the “ask”, starting with prospect identification and ending with how to handle saying “thank you”.

What AFP KS, Topeka said:

  • Diane’s presentation on “Managing the Ask” was very thorough and covered all of the basic knowledge and tasks needed for working with major donors. She presented the steps and conveyed the process in a logical, easy-to-digest format. Our attendees were very engaged and appreciated her valuable advice!

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WEBINAR: Lessons Learned About The Annual Fund During a Worldwide Crisis

Join Anthony Alonso as he discusses the tools and techniques you should use to maximize communication efforts with your donors, especially during times where face to face visits are not always an option. Cultivation is key for the long-term sustainability of your annual fund, so make the most of a multi-channel strategy that incorporates email, direct mail, phone, text, and social media solicitations!

What AFP VA, Tri-State Chapter said:

  • Great presentation.  Relevant to changing times.  

  • Learned a lot! Great job

  • Straight to the point. Helpful info!









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Growing Your Legacy Society- Why Aren't We Asking?

Most planned giving donors say “they were simply never asked” for a gift. Learn how your organization can avoid this common pitfall and develop a thriving and profitable planned giving marketing and solicitation plan. 

This session explores methods for how to make the ask using the mass communication instruments of mail, e-mail and telephone solicitation. This webinar also provides strategy on the selection of donors for a planned giving direct marketing campaign.


What the attendees thought:

  • This is one of the best planned giving webinars I've attended. Thank you!

  • Great direction and ideas to immediately implement within our organization. Thanks for the great advice!

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Pop Goes Development!


Paul A. Dunne, CFRE presented this webinar for the AFP Northwestern Pennsylvania Chapter.  As development professionals, we are charged with the huge task of juggling many different segments of donor activities: major donors, direct mail, marketing, events, board relationships and even planned giving. This presentation helps re-prioritize and give clarity to individuals who always feel they are reacting instead of being proactive in their work.

What the attendees thought:

  • Thank you for your time this morning on the webinar. I have many great takeaways from your presentation!

  • Thank you so much for your wonderful presentation this morning.  I found your speaking style so refreshing.

Latest News


How to Juggle Several Fundraising Roles -
an Interview with
Paul A. Dunne, CFRE

“Before you put together any development plan, you have to build trust and confidence. Otherwise, it doesn't matter what plan you make - because it won't have a solid foundation for success.”

Essential Steps for Soliciting
Major Donors -
an Interview with Diane M. Carlson

“A lot of people made a lot of money through COVID. Most people who have high wealth capacity say they don’t give more to charity because they’re not asked.”

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The Phone is the Most Powerful Tool You Own

Have you ever asked yourself how phone calls made by a professional fundraising firm can possibly be as good as those made by your own staff? Should you still be making calls during the COVID pandemic? How can I possibly find the time to call my donors on top of everything else I have to do?


Listen to this podcast with Joe Tumolo of Gift Planning Development and Anthony Alonso of Catapult Fundraising to hear HOW outside firms get incredible results and WHY your organization MUST make calls, whether you personally pick up the phone or partner with an outside firm.

July 2020 PodcastAnthony Alonso & Joe Tumolo
00:00 / 41:12

How to Effectively Use the Phone Today- an Interview with
Anthony R. Alonso

“One of the things we hear all the time is telephone fundraising is dead. The truth of the matter is it’s not a question of whether we use telemarketing. It’s a question of how we use it.”

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Key Steps for Soliciting Major Donors -
an Interview with Diane M. Carlson

"Just by belonging to your organization and agreeing to
a meeting, top prospects are signaling they may be
ready to make a major gift"

The Catapult Team celebrating celebrating National Philanthropy Day with the

AFP Las Vegas Chapter

The Key to a Donor’s Heart by
Paul A. Dunne, CFRE

"I often state that development work is like cranking a “Jack-In-The-Box.” You are working consistently, but your Executive Director, Board of Directors and even your development team, don’t immediately see the results. Most of the time it is just unseen work… until all of that cranking finally pays off."

Read our success stories

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