Insights
Field notes from three decades of capital campaigns and donor calling programs.
Practical guidance on soliciting major donors, telefundraising, and multi-channel strategy, plus real results from campaigns we've carried start to finish.
Articles
Perspective on the art and mechanics of the ask.
4 min read
Key Steps for Soliciting Major Donors
Catapult's “four-right rule” for turning long-time supporters into major gift donors.
3 min read
How to Effectively Use the Phone Today
Why telefundraising is far from dead, and the two-step, personalized method that lifts gift sizes 25 to 30 percent.
6 min read
Multi-Channel Fundraising — Are You Missing the Mark?
Why digital fundraising alone can't upgrade donors or build a major gift pipeline, and the segmentation, storytelling, and calling strategy that can.
Case Studies
Real outcomes from real campaigns.
Higher Education · Legacy & Planned Giving
Catapult Fundraising's Legacy Call Program Secures Over $4.8 Million in Confirmed Planned Gifts for a Prestigious Northeast University
A 500-donor Legacy Call telephone outreach program confirmed 50 planned gifts totaling $4,894,000, with an additional $328,500 in gift potential identified among the university's most loyal donors.
Faith-Based Organization · Mid-Level Donor Engagement
Catapult Fundraising's Mid-Level Donor Engagement Program Builds a Major Gift Pipeline for a Faith-Based Organization
A segmented Reactivate, Renewal, and Upgrade campaign for a faith-based organization drove a 32% higher response rate among lapsed donors, qualified 57% of participants for additional stewardship, and identified 9% as ready for a major gift appointment.
Healthcare · Legacy & Planned Giving
Catapult Fundraising's Legacy Call Program Secures $1,023,000 in Planned Gifts for a New Jersey Hospital
A 1,000-donor Legacy Call telephone outreach program for a southern New Jersey hospital confirmed 18 planned gifts totaling $1,023,000, with an additional $412,500 in gift potential identified among the hospital's most loyal donors.
Performing Arts Organization · Mid-Level Donor Engagement
Catapult Fundraising Uncovers Hidden Major Gift Potential Within a Performing Arts Organization's Donor Base
A targeted engagement campaign for a performing arts organization reached 1,026 donors with a lifetime giving history under $350, generating 467 new gifts, a 72% increase in overall giving, and an average first-time gift of $2,390.
Independent School · Legacy & Planned Giving
Catapult Fundraising's Legacy Calls Program Secures Over $7,500,000 in Planned Gifts for The Hill School
Two phases of Legacy Calls outreach for The Hill School, a private boarding school in Pennsylvania, secured 47 confirmed planned gifts totaling $7,666,000, with $1,212,500 in additional gift potential.
Annual Fund Calling · Donor Engagement
Catapult Fundraising's AF Connect Calling Program Achieves an 85% Pledge Rate with Lapsed Donors for Special Olympics of Indiana
Catapult's AF Connect calling program for Special Olympics of Indiana lifted average gift size by 39% and achieved an 85% pledge rate with lapsed donors, nearly double the 45% industry average.
Faith-Based Organization · Legacy & Planned Giving
Catapult Fundraising's Legacy Call Program Secures Over $6.8 Million in Planned Gifts for an International Ministry
Two phases of Legacy Call outreach to 3,100 loyal donors for a northern California ministry secured 149 confirmed planned gifts totaling $6,867,161, with $4,960,063 in additional gift potential.
Museum & Cultural Institution · Legacy & Planned Giving
Catapult Fundraising's Legacy Call Program Secures $2,825,000 in Planned Gifts for a U.S. Presidential Library
A 2,000-donor Legacy Call telephone outreach program for a U.S. Presidential Library confirmed 26 planned gifts totaling $2,825,000, with an additional $1,510,000 in gift potential identified.
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