AF Connect -
High-End Annual Fund Calling Services

Catapult is the only firm that takes a "step back" and believes quality fundraising lies in the conversation with the prospect. Our first question is always:

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What would we do if this was a face-to-face solicitation?

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Our goal is to treat each prospective donor as if they were a major gift prospect. Someday, they will be!

Our callers are all well trained and versed on your organizational mission and case. We accomplish this through on-site visits to tour your facility, state of the art conferencing and call monitoring, and on-site visits to our calling center by your team for training. 

Keys to Achieving Success

• Research, cleanup and management of database (including e-mail, telephone and cell phone appending)

• Segmentation of prospects by individual giving history and interest groups to maximize results

• Use of personalized pre- and post- call letters/e-mails to maximize average gift sizes

• Catapult writers draft pre- and post- call letters and calling scripts 

• Individualized, personalized ask amounts tailored to each donor based on their five-year giving history

• 3, 5, 10, 15, or more, differentiated calling attempts to saturate your base

• Personalized thank you letters sent within 24-48 hours of contact with your prospects

• Fulfillment services designated to help you maximize collection of pledged dollars

Digital Enhancements

Catapult's digital marketing services complement our calling programs. Included with our program fee, we offer the following to enhance our telephone solicitations

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• Text messages - solicitations, stewardship, and thank you messages

• Ringless voicemails - thank donors or inform prospects of special events, giving days, or simply that a call to support the annual fund will be coming

• Email - solicitations & thank you messages

• Social media strategy & retargeting 

• Crowdfunding