top of page

AF Connect -
High-End Annual Fund Calling Services

Catapult is the only firm that takes a "step back" and believes quality fundraising lies in the conversation with the prospect. Our first question is always:

What would we do if this was a face-to-face solicitation?

Our goal is to treat each prospective donor as if they were a major gift prospect. Someday, they will be!


Our callers are all well trained and versed on your organizational mission and case. We accomplish this through on-site visits to tour your facility, state of the art conferencing and call monitoring, and on-site visits to our calling center by your team for training. 

Keys to Achieving Success

  • Research, cleanup and management of database (including e-mail, telephone and cell phone appending)

  • Segmentation of prospects by individual giving history and interest groups to maximize results

  • Use of personalized pre- and post- call letters/e-mails to maximize average gift sizes

  • Catapult writers draft pre- and post- call letters and calling scripts 

  • Individualized, personalized ask amounts tailored to each donor based on their five-year giving history

  • 3, 5, 10, 15, or more, differentiated calling attempts to saturate your base

  • Personalized thank you letters sent within 24-48 hours of contact with your prospects

  • Fulfillment services designated to help you maximize collection of pledged dollars

Catapult is PCI Level 1 Compliant!

Digital Enhancements

Catapult's digital marketing services complement our calling programs. Included with our program fee, we offer the following to enhance our telephone solicitations

  • Text messages - solicitations, stewardship, and thank you messages

  • Ringless voicemails - thank donors or inform prospects of special events, giving days, or simply that a call to support the annual fund will be coming

  • Email - solicitations & thank you messages

  • Social media strategy & retargeting 

  • Crowdfunding

bottom of page