Press Release

Former Competitors Join Forces to Form New Fundraising Company


Las Vegas, NV (date)  It may come as a surprise to some that two former business rivals are joining forces to form Catapult Fundraising, Inc.  Diane M. Carlson, former Chairman of IDC and current CEO of 1-2-1 Philanthropic Services, Inc. and Anthony R. Alonso, Founder and President of Advantage Plus Consulting, now business partners, battled for clients for many years.


Catapult'[s services focus on major donor solicitation including planned giving.  Using a combination of fundraising techniques including face-to-face solicitation, telephone, email, and social media to solicit high end prospects identified through wealth capacity screening and major donor prospect research, fundraising results will "catapult" to new levels.


Currently the nonprofit market is flooded with fundraising methodologies that focus on the smaller gift without maximizing the potential of each prospect.  Using predictive dialers and other direct marketing techniques, fundraising results have plummeted over the last 10 years.

Catapult Fundraising, Inc. plans to return high quality, high end fundraising techniques to the marketplace by combining major donor solicitation methodologies with donor-friendly technology.


Alonso got his start in fundraising 30 years ago working for Carlson at IDC.  He opened a competing firm, Advantage Consulting,  in 1996.  Carlson served as President and Chairman of IDC over a 25 year span.  She founded 1-2-1 Philanthropic Services, Inc. in 2007 focusing on capital campaign services.


"Diane and IDC founder, William Freyd, were my mentors.  Despite being competitors, I always had enormous respect for both of them," explained Alonso.


These change agents, now business partners, bring an opportunity for nonprofits to greatly expand their fundraising using donor-centered solicitation techniques.  As Carlson says, "While much is made of the term donor-centered today, the only solicitation technique that is really donor-centered is personal visits. Catapult will change this."


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