Catapult works with clients to plan their campaigns beginning with writing the case statement, developing a campaign budget, setting a campaign dollar goal, identifying major donor prospects, recruiting a Campaign Chair and a Campaign Steering Committee, developing campaign solicitation materials, and training solicitors.
Often, the Planning Phase includes a Planning Study or Feasibility Study to obtain feedback and to determine the campaign dollar goal, the projects to be included in the campaign, and the key donors to the campaign.
This phase may also include a Development Assessment of current fundraising initiatives and future staffing needs.
Sometimes called the Quiet Phase of the campaign, major donor prospects including individuals, foundations, and corporations are identified and solicited for major gifts. The Campaign Chair and the Campaign Steering Committee are important to the success of the Quiet Phase. This phase of a campaign usually lasts 18 – 24 months. Catapult works with clients to successfully implement this phase, raising the majority of the campaign dollar goal from major gifts.