Campaign Readiness

It’s best to take the time to “get ready” for a major campaign that will substantially change the impact your organization can have in the future.  A campaign starts with a dream and a vision.  The dream needs to be a BHAG (Big Hairy Audacious Goal) that cannot be achieved without a campaign.  The BHAG then becomes a statistical vision for the impact change that can happen when it is achieved.

Our clients who want to get ready for a campaign usually have one or more of these goals:

  • Want much greater impact for those they serve than they have ever had before

  • Expand the number of people served

  • Need a facility or facilities (bricks and mortar) for greater impact

  • Plan to greatly expand programming

  • Need to build and/or expand endowment

  • Need capacity building with improved infrastructure



Depending on the amount of readiness to be done, this phase can take 12-18 months

Campaign Readiness Timeline


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